UNDERSTANDING MEDIA – MARSHALL MCLUHAN

Starting by understanding the development of media and how it greatly affected our life. Media has fragmented our daily life, during the mechanical age humans extended themselves through space, but in the electric age we technologically built massive extensions to our nervous system, “abolishing both space and time”. The main difference between the mechanical and [...]

THE ECSTACY OF COMMUNICATION – JEAN BAUDRILLARD

Baudrillard believes that object is a sign with meaning, and it has the mirror status of the subject which turns into an imaginary depth of scene, so that the object shows how it subject to function from look of its form.  By the Authors assertion television transfers our own body and the surrounding universe into [...]

The Structure of Vagueness

Similar to Gaudi’s method for the Sagrada Familia, Frei Otto studied the “optimized path systems” by developing a method of generating forms, he used wool thread, and soap and water to generate vectorized systems that minimize the number of paths and make them share the same geometry.This algorithmic procedure is developed in three steps, mapping [...]

Informale e nuove strutture – Cecil Balmond

“We make cages out of our structures, we want our buildings to have frame works but out of a Cartesian compulsion, we compartmentalize space into strict horizontals and verticals” Cecile Balmond expressed his dissatisfaction with the how space is often compartmentalized into a strict and rigorous grid of verticals and horizontals. There is a dominant [...]

TOWARD A CRITIQUE OF ARCHITECTURAL IDEOLOGY – MANFREDO TAFURI

What is modernity? . Modernity is linked by fundamentals to capitalism and flourishes within it. Cities are generally defined by their architecture and the general loss of the subject in architecture has turned buildings into meaningless ‘objects’. Architecture has long been disconnected from utopia and it must return to its origin of a pure form [...]

PROLEGOMENON FOR A STUDY LINKING THE ADVANCED ARCHITECTURE OF THE PRESENT TO THAT OF THE 1970’S THROUGH IDEOLOGIES OF MEDIA – K.MICHAEL HAYS

Hays projects a negative view towards modern art and modern architecture. Technological optimization has increasingly threatened architecture and provided a negative impact within culture “This was a time when architecture as traditionally practiced saw itself threatened by technological optimization and utilitarianism, by the demands placed on it as service industry”. By adopting the idea of [...]

Technique Presentation – Understanding Media and Ecstacy of Communications

Credits : Marco Georges, Matthew Vandenberg, Sek Chow COOMUNICATION AND INFORMATION TECHNOLOGIES.PDF Example of Hypermediacy Example of how architecture can start to try to understand the effects of media

ARCHITECTURE AND THE CRISES OF MODERN SCIENCE – ALBERTO PEREZ-GOMEZ

The author starts his article by explaining that humans rely of ‘perception’ to define their knowledge. “Perception is humans’ primary form of knowing and does not exist apart from the priori of the body’s structure and its engagement in the world”. Architecture theory was developed through the scientific means of geometries, ratio, proportions and patterns. [...]

THE NATURE AND NECESSITY OF SCIENTIFIC REVOLUTIONS – THOMAS KHUN

Kuhn starts his article by giving a brief overview of the history of science, scientific revolutions and they role in the scientific function. Kuhn defines paradigm as “the set of practices that define a scientific discipline at any given period”. It is essentially what drives research and scientific development by defining what is researched, how [...]

Protected: Rappel a L’ordre, the Case for the Tectonic – Kenneth Frampton – BACK POSTED

There is no excerpt because this is a protected post.